Getting the Best Angle – the latest in property photography styles with Axiom Photography
We all know how essential photography is when selling your home. High-quality images can significantly enhance a property’s appeal by showcasing its best features and creating an emotional connection with viewers. In this day and age, it's becoming more apparent (and viewer data backs it up) that property listings with high-quality professionally photographed and produced images stand out in an increasingly crowded market.
In this week's C & G Blog we hand over to Mars Sagginelli from Axiom Photography, to share the latest in the best ways to showcase property via photography -
At Axiom we've spent decades in perfecting the art and science of real estate photography, and it is in fact both. Photographers on our editorial type shoots need to think creatively and be able to pick the perfect angles and views, whilst also capturing the perfect lighting, maintaining a balance of the two, before images are delivered to master retouchers who can replicate a variety of "looks" and editing styles.
A few years ago it was acceptable and in fact expected that a photographer would walk into a property, turn on all the lights, click on their widest angle lens, and shoot from the corner of the room, usually from a lower height as well to accentuate the "size" of the room. These days our photographers actively seek out the angles that best "represent" that room and property and work to evoke a sense of presence within the viewer. The potential buyer is invited into the home and through our imagery is placed within the home for a more "in-person" journey.
Our editorial photography is now more inclined towards "lights-off" looks, which has gained momentum as being the "in" look on prestige properties. Pick up any number of architectural magazines or high-end property magazines and you'll notice that the majority, if not all in some cases, are photographed with this "editorial" look. Especially when a home is bathed in natural light, or the home lends itself to a more architectural style, then an editorial lights-off shoot is certainly on the cards. There is still of course a place for your more traditional "light-on" style, and generally speaking this is still the overwhelming norm on the majority of real estate shoots. Our editorial shoots work equally as well with a "lights-on" option.
Importantly lifestyle type images (think an image with the focus on a deck chair with a Negroni on the table - with a pool slightly out of focus in the background) help evoke that sensation of experiencing what it would be like if you were to live in that home. These images often make up the packages within our editorial shoots, and are an opportunity for the photographer to use their creativity to help showcase the home, highlighting areas that are often too difficult to portray through a single wide angle shot... After all, we don't actually see things with fish-eye type views in the real world!
Along with these ever-evolving photographic styles, we must also include aerial imagery, which has become another important instrument within the marketing symphony of real estate. At Axiom we've perfected the art (and science - once again) of aerial imagery and in particular of the use of our "Dusk Drone" services. As with the ground photography, a dusk (twilight) shoot can once again depict the home in its best light, allowing for the internals to gloriously shine and "pop" on the page, as well as highlighting important and beautiful outdoor entertaining areas and natural features. A dusk aerial shoot works hand in glove with our dusk editorial photography, and when completed these pictures truly will mean more than a thousand words.
Ask the experts at our partners Chisholm and Gamon about which photography style and service is best suited to your home, and at Axiom we will do the rest!
Yours in focus: Mars.